In honor of the first day of the World Cup, I’m embedding a video of this adidas commercial, which brings together two of my favorite things, soccer and Star Wars:

You can read more about this video, and who besides Snoop Dogg and David Beckham are in it, at And you can click here for an earlier mash-up of Star Wars and adidas.

The campaign, by the way, is promoting a line that adidas calls “adidas Originals.” Perhaps they’ve read Harold Bloom‘s literary criticism and adopt his view of originality as the result of a writer’s willful misappropriation of the work of a precursor!